Urban Studios took care of the creation of the showcase site, designing a restyling that reflected the customer’s concept and image, making the layout essential and giving central importance to the images.
For Distretto 12 we have created and produced images and videos for the ADV FW 19/20 Campaign. The mood of the campaign was “the hectic life in the metropolis”. Milan was chosen as the location, which reflected the characteristics of the Distretto 12 man, a man who lives in the city from dawn to dusk, from the office to the aperitif on the Navigli.
Preparations and event organization
We took care of the organization of the event held during Pitti Immagine Uomo for the presentation of the FW20/21 collection, dealing with PR and media coverage, as well as the preparation of the space. The building chosen for the event was the Fuligno building specifically in the Capitolo Hall. In designing the exhibition, we decided to take advantage of the material element: the iron of the structures creates a harmonious contrast with the frescoes in the room, enhancing and recalling the urban character of the brand.