ISTAMAX, a brand by Lelli Kelly SpA, is the first technical running brand dedicated to footwear for boys and girls. Born in Italy, the brand addresses the need for anti-pronation technology in shoes, combining technical innovation, comfort, and an eye-catching design tailored for young wearers.
ADV Campaign &
E-Commerce & 3D
Urban Studios developed the website istamax.it, a multilingual e-commerce platform dedicated to B2C sales. The project was built with a modern and intuitive architecture, optimized for a smooth shopping experience across all devices. In addition to the website development, the studio handled both the textual and visual content, creating technical still life shots and detailed images to highlight the features of ISTAMAX footwear. Furthermore, 3D modeling of the shoes was carried out, offering an accurate and immersive product representation.
