Urban Studios took care of making the Mate Cashmere brand digital through the creation of a B2C E-commerce site and a Digital Marketing plan. The image that has been built reflects the brand’s world, drawing its main characteristics and transforming them into strengths. The Studio creates ad hoc creative still life content, shooting in locations and streetstyle.
The photographic campaign made for MATE Cashmere exalt the softness and the quality of the item of clothing in Cashmere, in addition to express the typical heat of that material. The style is elegant and refined but contemporary and current at the same time. The atmosphere where the campaign is inserted expresses a timeless elegance enhanced from the background’s tones.
Has been realized a photographic campaign, where the softness and the warmth of the fabrics could be tangible also through the images. The location is Principina a Mare, where the white beach and the dry vegetation during the winter takes on typical natural colors, which are perfectly linked with the soft colors of the collection. We also shot a video using a drone, which allowed the scene to be filmed from an unusual perspective that shows the clothes in their completeness.